SHKP Reading Club shares joy of reading with families and the elderly
Happy Reading Give Me FIVE celebration campaign attracts about 1,000 participants


10 Dec 2018


The SHKP Reading Club under Sun Hung Kai Properties (SHKP) is now five years old! To celebrate its birthday, the Club and a team of 'story elves' aged 5 to 8, who had received story-telling training, recently visited a community centre where they shared the joy of reading with local elderly, using picture books and games to bridge the generation gap.  As 2019 is fast approaching, the SHKP Reading Club will focus on encouraging young people to make reading a part of their daily lives and to explore the world through books.


In May this year, the SHKP Reading Club launched the Happy Reading Give Me FIVE celebration campaign in collaboration with sky100 Hong Kong Observation Deck; Café 100 by The Ritz-Carlton, Hong Kong; GLO Travel; The Hong Kong Federation of Youth Groups M21; Hans Andersen Club (HAC) and Walk In Hong Kong.  Coupling charity with reading, celebratory initiatives included 'Reading Tea Time' specially-designed afternoon tea set, 'Reading Stories from Afar' overseas travel sponsorship, 'Reading in Short Film' capturing happy reading moments, 'Inter-generational Reading Fun' bridging the generations with books as well as 'Reading Hong Kong Stories' taking people to explore local communities. The campaign attracted about 1,000 participants, giving each of them unique reading experiences, while benefitting a total of 250 children living in small group homes as well as underprivileged youth and elderly through book donations and other reading-related activities.


Spreading the seeds of love through reading

Accompanied by the founder of an online parenting platform mameshare as well as parent-child columnist Elaine Tang, the host of RTHK's Crazy and Happy and Headliner Tsang Chi-ho, plus a team of 20 'story elves' comprising parents and children, the SHKP Reading Club and HAC recently visited the Kowloon City Baptist Church Neighbourhood Elderly Centre to story-tell two picture books, Momo's Afro and Gorilla's Bakery, and play group games with the elderly.  Books and story-telling succeeded in bringing participants, ranging in age from 5 to 93 years old, closer together and bridging the generation gap.  Elaine Tang and Tsang Chi-ho also shared their experiences of interacting with the elderly and children, making everyone laugh and resonate with joy. Each elderly participant was given a gift bag with a cup, some food and health products, as well as a book for their reading enjoyment.  In addition to the visit, 'Inter-generational Reading Fun' also organized nine workshops at schools, plus one story-telling talk along with two advanced workshops for members of the public.  Both the parents and children involved experienced the fun of reading while enhancing their self-confidence and language skills.


Five celebratory activities making reading fun for all

A portion of the proceeds from 'Reading Tea Time', the first initiative of the Happy Reading Give Me FIVE campaign, was used to provide books and reading resources for 24 small group homes set up by S.K.H. St. Christopher's Home.  The online 'shares' from 'Reading in Short Film' have turned into sponsorships for underprivileged youth to join creative reading activities through the St. James Settlement.


'Reading Stories from Afar' subsidized six book lovers to understand the world better through reading-related trips to the Czech Republic, Germany, Argentina, Israel, Jordan, Taiwan and the mainland respectively.  'Reading Hong Kong Stories' offered three unique routes with a travel guide, encouraging members of the public to visit places of cultural and literature significance depicted by local authors.  The six travellers' journals, winning film footages and local itineraries connected to the Happy Reading Give Me FIVE celebration campaign are all available on the Club's Facebook page (www.facebook.com/shkpreadingclub).

20 'story elves' accompanied by the host of RTHK Tsang Chi-ho (second row, sixth right) and parent-child columnist Elaine Tang (second row, seventh right) share reading fun with the elderly
After receiving story-telling training, the SHKP Reading Club 'story elves' apply their skills to share two picture books with the elderly
The SHKP Reading Club launched the Happy Reading Give Me FIVE series in May this year, bringing the joy of reading to the general public by coupling reading with activities such as travelling, parenting, sports, entertainment and charity
SHKP Reading Club shares joy of reading with families and the elderly
Happy Reading Give Me FIVE celebration campaign attracts about 1,000 participants


10 Dec 2018



20 'story elves' accompanied by the host of RTHK Tsang Chi-ho (second row, sixth right) and parent-child columnist Elaine Tang (second row, seventh right) share reading fun with the elderly

After receiving story-telling training, the SHKP Reading Club 'story elves' apply their skills to share two picture books with the elderly

The SHKP Reading Club launched the Happy Reading Give Me FIVE series in May this year, bringing the joy of reading to the general public by coupling reading with activities such as travelling, parenting, sports, entertainment and charity

The SHKP Reading Club under Sun Hung Kai Properties (SHKP) is now five years old! To celebrate its birthday, the Club and a team of 'story elves' aged 5 to 8, who had received story-telling training, recently visited a community centre where they shared the joy of reading with local elderly, using picture books and games to bridge the generation gap.  As 2019 is fast approaching, the SHKP Reading Club will focus on encouraging young people to make reading a part of their daily lives and to explore the world through books.


In May this year, the SHKP Reading Club launched the Happy Reading Give Me FIVE celebration campaign in collaboration with sky100 Hong Kong Observation Deck; Café 100 by The Ritz-Carlton, Hong Kong; GLO Travel; The Hong Kong Federation of Youth Groups M21; Hans Andersen Club (HAC) and Walk In Hong Kong.  Coupling charity with reading, celebratory initiatives included 'Reading Tea Time' specially-designed afternoon tea set, 'Reading Stories from Afar' overseas travel sponsorship, 'Reading in Short Film' capturing happy reading moments, 'Inter-generational Reading Fun' bridging the generations with books as well as 'Reading Hong Kong Stories' taking people to explore local communities. The campaign attracted about 1,000 participants, giving each of them unique reading experiences, while benefitting a total of 250 children living in small group homes as well as underprivileged youth and elderly through book donations and other reading-related activities.


Spreading the seeds of love through reading

Accompanied by the founder of an online parenting platform mameshare as well as parent-child columnist Elaine Tang, the host of RTHK's Crazy and Happy and Headliner Tsang Chi-ho, plus a team of 20 'story elves' comprising parents and children, the SHKP Reading Club and HAC recently visited the Kowloon City Baptist Church Neighbourhood Elderly Centre to story-tell two picture books, Momo's Afro and Gorilla's Bakery, and play group games with the elderly.  Books and story-telling succeeded in bringing participants, ranging in age from 5 to 93 years old, closer together and bridging the generation gap.  Elaine Tang and Tsang Chi-ho also shared their experiences of interacting with the elderly and children, making everyone laugh and resonate with joy. Each elderly participant was given a gift bag with a cup, some food and health products, as well as a book for their reading enjoyment.  In addition to the visit, 'Inter-generational Reading Fun' also organized nine workshops at schools, plus one story-telling talk along with two advanced workshops for members of the public.  Both the parents and children involved experienced the fun of reading while enhancing their self-confidence and language skills.


Five celebratory activities making reading fun for all

A portion of the proceeds from 'Reading Tea Time', the first initiative of the Happy Reading Give Me FIVE campaign, was used to provide books and reading resources for 24 small group homes set up by S.K.H. St. Christopher's Home.  The online 'shares' from 'Reading in Short Film' have turned into sponsorships for underprivileged youth to join creative reading activities through the St. James Settlement.


'Reading Stories from Afar' subsidized six book lovers to understand the world better through reading-related trips to the Czech Republic, Germany, Argentina, Israel, Jordan, Taiwan and the mainland respectively.  'Reading Hong Kong Stories' offered three unique routes with a travel guide, encouraging members of the public to visit places of cultural and literature significance depicted by local authors.  The six travellers' journals, winning film footages and local itineraries connected to the Happy Reading Give Me FIVE celebration campaign are all available on the Club's Facebook page (www.facebook.com/shkpreadingclub).