SHKP sponsoring Book Fair visits for nearly 1,200 disadvantaged children

18 Jul 2012


Sun Hung Kai Properties (SHKP), St James’ Settlement, MGuru and the Hong Kong Trade Development Council (HKTDC) are staging a fifth Read To Dream programme and taking nearly 1,200 underprivileged children to the Hong Kong Book Fair and reading-related activities that began today (July 18), giving them allowances to buy books. The Book Club has been taken over 5,200 underprivileged students to the forenamed events in past years.


SHKP Deputy Managing Director Mike Wong, St James' Settlement Acting Deputy Chief Executive Officer Josephine Lee, HKTDC Assistant Executive Director Clare Wong andBooks4You Editor-in-chief Kwong Wing-huen announced the programme today. Hundreds of SHKP and St James' Settlement volunteers will accompany children to the book fair.


The theme of this year's programme is Reading to Realize Dreams. St James' Settlement conducted a survey of disadvantaged children's dreams and career hopes and found that teacher, designer, film/TV star, doctor, artist, police officer, lawyer, scientist, writer and athlete are the occupations most aspired to.


Present at the announcement were teacher Alman Chan, principal of Christian Zheng Sheng College, and Chocolate Rain founder and designer Prudence Mak. They recommended books to inspire children to achieve their dreams.


Mike Wong said: "This is the fifth year in a row that SHKP has sponsored this programme. We took more than 4,000 children to the book fair in the past four years and encouraged them to read books to broaden their knowledge and horizons. We are taking more than a thousand children this year to inspire them to think big and realize their aspirations through reading."


Josephine Lee said: "The Read To Dream programme will let over 1,000 underprivileged children visit the big annual summer book fair. I offer my special thanks to Sun Hung Kai Properties and the Partnership Fund for the Disadvantaged for their sponsorships and MGuru and the Trade Development Council for their support. The programme has benefited nearly 5,000 students from 87 primary and secondary schools and social groups so far. Volunteers help students spend money wisely while shopping for their favourite books. We look forward to more corporate social responsibility initiatives to provide disadvantaged students with equal education."


Clare Wong said: "The Trade Development Council works to promote a reading culture through the book fair. I encourage everyone to read more. Books can help you understand how others see the world and reading broadens your horizons. I sincerely hope all the participating students will find their favourite books and be inspired by the cultural seminars and sessions with authors."


The children range from nine to 14 and are from Yuen Long, Tin Shui Wai, Tuen Mun, Ta Kwu Ling, Sha Tau Kok, Kwai Tsing, Tung Chung, Sheung Shui, Sham Shui Po and Kwun Tong. Nearly 70% will be visiting the book fair for the first time. Transportation and meals will be provided. SHKP will also stage activities during the seven-day fair to encourage children to enjoy reading.


Books recommended by celebrities


There will be seminars with writer Chun'en Li, children's literature author Chau Mat-mat, columnist Blanche Tang, media veteran Lo Sui Sing, past SHKP Book Club Young Writers' Debut competition winners Lucia Shum, Kit Lau and Hui Ka-wai talking about life, writing and good books.


100,000 free copies of Books4You magazine


SHKP has produced a special edition of its monthly Books4You magazine for this year's event with the print run increased to 100,000 copies for free distribution at the fair. It features the year's 100 best books, book fair seminars and interviews with personalities including Sun Hung Kai Real Estate Agency Executive Director Eric Chow on his interest in history books and way of life.


About the SHKP Book Club


SHKP set up the Book Club in 2005 to get people into the habit of reading to broaden their knowledge and horizons and encourage self-improvement and life-long learning. The Club organizes reading-related activities such as book review competitions, “Young Writers’ Debut Competition”, the Books4You magazine, taking children to the book fair, good books polls and public seminars. Visit www.shkpbookclub.com for details.


About St James' Settlement


St James' Settlement is a non-governmental organization established over 60 years ago. It provides comprehensive services to meet the community's diverse needs and promotes self reliance for a socially integrated, harmonious society. Its target groups include children, teenagers, families, homeless people, mentally-challenged people and the elderly.


About HKTDC


The Hong Kong Trade Development Council is a statutory body established in 1966 to promote Hong Kong-based traders, manufacturers and service providers. It has over 40 offices worldwide, 11 of which are on the mainland. It promotes Hong Kong as a business platform for mainland China and Asia. It organizes trade fairs and business delegations to help companies explore trade opportunities in Hong Kong and on the mainland. It also provides the latest trade information through trade magazines, research reports and online. Visit www.hktdc.com for more information.


About MGuru


MGuru is a Hong Kong-based publisher devoted to the promotion of creativity and reading in the community. Founder Kwong Wing-huen is also the editor-in-chief ofBooks4You magazine which is a multi-media vehicle with a monthly edition, book review TV show and a new mobile media edition that are very popular among book lovers in Hong Kong, the mainland, Macau and Taiwan.


SHKP sponsoring Book Fair visits for nearly 1,200 disadvantaged children

18 Jul 2012





Sun Hung Kai Properties (SHKP), St James’ Settlement, MGuru and the Hong Kong Trade Development Council (HKTDC) are staging a fifth Read To Dream programme and taking nearly 1,200 underprivileged children to the Hong Kong Book Fair and reading-related activities that began today (July 18), giving them allowances to buy books. The Book Club has been taken over 5,200 underprivileged students to the forenamed events in past years.


SHKP Deputy Managing Director Mike Wong, St James' Settlement Acting Deputy Chief Executive Officer Josephine Lee, HKTDC Assistant Executive Director Clare Wong andBooks4You Editor-in-chief Kwong Wing-huen announced the programme today. Hundreds of SHKP and St James' Settlement volunteers will accompany children to the book fair.


The theme of this year's programme is Reading to Realize Dreams. St James' Settlement conducted a survey of disadvantaged children's dreams and career hopes and found that teacher, designer, film/TV star, doctor, artist, police officer, lawyer, scientist, writer and athlete are the occupations most aspired to.


Present at the announcement were teacher Alman Chan, principal of Christian Zheng Sheng College, and Chocolate Rain founder and designer Prudence Mak. They recommended books to inspire children to achieve their dreams.


Mike Wong said: "This is the fifth year in a row that SHKP has sponsored this programme. We took more than 4,000 children to the book fair in the past four years and encouraged them to read books to broaden their knowledge and horizons. We are taking more than a thousand children this year to inspire them to think big and realize their aspirations through reading."


Josephine Lee said: "The Read To Dream programme will let over 1,000 underprivileged children visit the big annual summer book fair. I offer my special thanks to Sun Hung Kai Properties and the Partnership Fund for the Disadvantaged for their sponsorships and MGuru and the Trade Development Council for their support. The programme has benefited nearly 5,000 students from 87 primary and secondary schools and social groups so far. Volunteers help students spend money wisely while shopping for their favourite books. We look forward to more corporate social responsibility initiatives to provide disadvantaged students with equal education."


Clare Wong said: "The Trade Development Council works to promote a reading culture through the book fair. I encourage everyone to read more. Books can help you understand how others see the world and reading broadens your horizons. I sincerely hope all the participating students will find their favourite books and be inspired by the cultural seminars and sessions with authors."


The children range from nine to 14 and are from Yuen Long, Tin Shui Wai, Tuen Mun, Ta Kwu Ling, Sha Tau Kok, Kwai Tsing, Tung Chung, Sheung Shui, Sham Shui Po and Kwun Tong. Nearly 70% will be visiting the book fair for the first time. Transportation and meals will be provided. SHKP will also stage activities during the seven-day fair to encourage children to enjoy reading.


Books recommended by celebrities


There will be seminars with writer Chun'en Li, children's literature author Chau Mat-mat, columnist Blanche Tang, media veteran Lo Sui Sing, past SHKP Book Club Young Writers' Debut competition winners Lucia Shum, Kit Lau and Hui Ka-wai talking about life, writing and good books.


100,000 free copies of Books4You magazine


SHKP has produced a special edition of its monthly Books4You magazine for this year's event with the print run increased to 100,000 copies for free distribution at the fair. It features the year's 100 best books, book fair seminars and interviews with personalities including Sun Hung Kai Real Estate Agency Executive Director Eric Chow on his interest in history books and way of life.


About the SHKP Book Club


SHKP set up the Book Club in 2005 to get people into the habit of reading to broaden their knowledge and horizons and encourage self-improvement and life-long learning. The Club organizes reading-related activities such as book review competitions, “Young Writers’ Debut Competition”, the Books4You magazine, taking children to the book fair, good books polls and public seminars. Visit www.shkpbookclub.com for details.


About St James' Settlement


St James' Settlement is a non-governmental organization established over 60 years ago. It provides comprehensive services to meet the community's diverse needs and promotes self reliance for a socially integrated, harmonious society. Its target groups include children, teenagers, families, homeless people, mentally-challenged people and the elderly.


About HKTDC


The Hong Kong Trade Development Council is a statutory body established in 1966 to promote Hong Kong-based traders, manufacturers and service providers. It has over 40 offices worldwide, 11 of which are on the mainland. It promotes Hong Kong as a business platform for mainland China and Asia. It organizes trade fairs and business delegations to help companies explore trade opportunities in Hong Kong and on the mainland. It also provides the latest trade information through trade magazines, research reports and online. Visit www.hktdc.com for more information.


About MGuru


MGuru is a Hong Kong-based publisher devoted to the promotion of creativity and reading in the community. Founder Kwong Wing-huen is also the editor-in-chief ofBooks4You magazine which is a multi-media vehicle with a monthly edition, book review TV show and a new mobile media edition that are very popular among book lovers in Hong Kong, the mainland, Macau and Taiwan.