Notables recommend worthwhile books in
SHKP Reading Club Read EVERYDAY campaign
Enlist facebook users to 'share' love with underprivileged children


24 Aug 2015


A new video of the Read EVERYDAY campaign is out as the latest in a series featuring 18 noted personalities from different sectors in society encouraging people to read every day in their busy lives. These call-to-action videos by Sun Hung Kai Properties Limited (SHKP)'s SHKP Reading Club have been available on buses and online since April this year in a campaign to push for wider reading habits. The videos are meant for Internet ‘sharing’ to promote the benefit of reading and help more underprivileged children engage.

This week's Read EVERYDAY guest is Vincent Tsui, a well-known expert in marketing and branding who is now Managing Editor of Apple Daily. He recommends Side-effects by 'copywriting queen of Taiwan' Li Xin-pin, with examples written by Li for Eslite Bookstore advertising campaigns. The beautiful writing of Li adds a lyric touch to ordinary copywriting, making her work exceptional.

The SHKP Reading Club is keen to help the less fortunate as it promotes reading culture, so every 100 'shares' of Read EVERYDAY videos will allow ten disadvantaged children or teens to participate in creative reading activities with St. James' Settlement, courtesy of SHKP. People can also support the campaign by giving a 'like' to the Club's facebook page (www.facebook.com/shkpreadingclub).

The 18 Read EVERYDAY episodes aired so far have attracted more than 51,000 views. Featured guests span YATA Managing Director Daniel Chong from the business sector and Hong Kong Baptist University Department of Physical Education Associate Professor Lobo Louie, former Fresh Fish Traders' School Principal Leung Kee-cheong and Founder of the Principal Chan Free Tutorial World Chan Hung from education. The Chinese University of Hong Kong Department of Clinical Oncology Professor Tony Mok, former television news anchor Jo Ngai, veteran journalist Vincent Wong, RoadShow Chief Operating Officer Thomas Lo, Hong Kong Blind Union President Chong Chan-yau, wheelchair fencer Yu Chui-yee, parent-child relationship expert Blanche Tang, raconteur Joyce Choi and former Hong Kong Observatory Director Lam Chiu-ying have also been noted contributors.

Many show business artists insist on reading every day despite their busy schedules too. Independent musician Eman Lam recommended L''rbre Des Possibles by Bernard Werber, which prompts reflections on the purpose of learning, and C AllStar member Kenny Chan recommended 7749: Forty-nine Exercises on Everyday Creativity by local lyricist Chow Yiu Fai, which encourages people to apply creativity in their everyday lives. Det Dik and RubberBand vocalist Miu Ho-cheung from the entertainment industry also took part (see appendix for list of guest book recommendations).

Anyone interested in helping disadvantaged children can watch and share the videos at www.facebook.com/shkpreadingclub/videos. The Read EVERYDAY campaign combines reading and charity, with different guests recommending a book and sharing their thoughts in each episode with the hope that they can get everyone into the habit of reading.

About the SHKP Reading Club

Sun Hung Kai Properties set up the SHKP Reading Club in late 2013 to consolidate its reading-related initiatives, and everyone is welcome to join for free. The Club publishes the regular free ReadIt and Read Monthly magazines and organizes cultural events like seminars with leading speakers and guided cultural tours to inspire more people to enjoy reading and make it a habit. Anyone interested can join at www.shkpreadingclub.com.

Read EVERYDAY guest book recommendations

Ep Guest Recommendation Reason for recommending
1 Daniel Wai-Chung Chong,
YATA Managing Director
I Am The Boss of Kumamon Young people can learn from the story of Kumamon, transforming risks into opportunities with creativity.
2 Thomas Lo,
RoadShow Chief Operating Officer
Sketches of A Cottager The book brings a feeling of tranquility and well-being, reaching new levels though simple words.
3 Louie Hung Tak Lobo,
HKBU Department of Physical Education Associate Professor
One Hundred Thousand Whys Readers can learn about the rapid development of science by comparing the old and new versions of One Hundred Thousand Whys to understand how the world has changed.
4 Eman Lam,
Independent musician
L'Arbre Des Possibles The author explores the relationship between human and fate and review the purpose of learning.
5 Chong Chan Yau,
Hong Kong Blind Union President
The Beauty of Hong Kong: All About Trailwalker It tells how a team organizes Trailwalker events and teaches people to appreciate the beauty in life.
6 Chan Hung,
Principal Chan Free Tutorial World founder
Teacher Wandering at Night This autobiographical story tells how the author saved street teens from decadence and steered them towards a fulfilling life over the years.
7 Mok Shu Kam Tony,
CUHK Department of Clinical Oncology Professor
Believe in Yourself It is an account of the author’s experience in different places, allowing readers to enjoy a backpacker’s life through words.
8 Kenny Chan,
Member of C Allstar
7749: Forty-nine Exercises on Everyday Creativity Readers can do different creative exercises to add fun to life.
9 Blanche Tang,
Parent-child relationship expert
One Child A story of teaching a difficult child, stressing the importance of love and patience in parenting.
10 Det Dik,
Singer
Good Luck It records successful people’s understanding about luck through ups and downs, teaching readers to ‘create’ their own luck.
11 Leung Kee Cheong,
Fresh Fish Traders’ School Principal
Under Pressure: Rescuing our children from the culture of hyper-parenting The statistics in this book illustrate the importance of games for children and remind parents that they should not be overly educated at a young age.
12 Yu Chui Yee,
Wheelchair fencer
Tuesdays with Morrie It discusses death without sorrow, encouraging people to enjoy life and treasure their loved ones.
13 Vincent Wong,
Senior journalist
A Theory of Everything The book describes profound theories in simple language, explaining the theory of everything in four levels.
14 Jo Ngai,
Former television news anchor
Laskar Pelangi (The Rainbow Troops) An encouraging story that evokes laughter and tears, bringing positive energy spurring everyone to fight for their dreams.
15 Miu Ho-cheung,
RubberBand vocalist
Das Ende der Einsamkeit It tells of how Latin America stepped out of desolation and delivers positive messages.
16 Joyce Choi,
Raconteur
Changes of Hong Kong in a Hundred Years The book illustrates changes to the geography of Hong Kong with an app offering 3D effects on local landmarks to pique young readers’ interest.
17 Lam Chiu Ying,
Hong Kong Observatory former Director
The Urge of Capital:  the Root Cause of the World's Deep Contradictions The author uses a systematic, holistic approach to illustrate how the ‘urge of capital’ created the world we know today and how it affects our everyday lives.
18 Vincent Tsui,
Noted expert in marketing and branding
Side-effects It contains many examples of copywriting by Li Xin-pin for Eslite Bookstore’s advertising campaigns.
Vincent Tsui, a well-known expert in marketing and branding, recommends Side-effects by ‘copywriting queen of Taiwan’ Li Xin-pin
Notables recommend worthwhile books in
SHKP Reading Club Read EVERYDAY campaign
Enlist facebook users to 'share' love with underprivileged children


24 Aug 2015



Vincent Tsui, a well-known expert in marketing and branding, recommends Side-effects by ‘copywriting queen of Taiwan’ Li Xin-pin

A new video of the Read EVERYDAY campaign is out as the latest in a series featuring 18 noted personalities from different sectors in society encouraging people to read every day in their busy lives. These call-to-action videos by Sun Hung Kai Properties Limited (SHKP)'s SHKP Reading Club have been available on buses and online since April this year in a campaign to push for wider reading habits. The videos are meant for Internet ‘sharing’ to promote the benefit of reading and help more underprivileged children engage.

This week's Read EVERYDAY guest is Vincent Tsui, a well-known expert in marketing and branding who is now Managing Editor of Apple Daily. He recommends Side-effects by 'copywriting queen of Taiwan' Li Xin-pin, with examples written by Li for Eslite Bookstore advertising campaigns. The beautiful writing of Li adds a lyric touch to ordinary copywriting, making her work exceptional.

The SHKP Reading Club is keen to help the less fortunate as it promotes reading culture, so every 100 'shares' of Read EVERYDAY videos will allow ten disadvantaged children or teens to participate in creative reading activities with St. James' Settlement, courtesy of SHKP. People can also support the campaign by giving a 'like' to the Club's facebook page (www.facebook.com/shkpreadingclub).

The 18 Read EVERYDAY episodes aired so far have attracted more than 51,000 views. Featured guests span YATA Managing Director Daniel Chong from the business sector and Hong Kong Baptist University Department of Physical Education Associate Professor Lobo Louie, former Fresh Fish Traders' School Principal Leung Kee-cheong and Founder of the Principal Chan Free Tutorial World Chan Hung from education. The Chinese University of Hong Kong Department of Clinical Oncology Professor Tony Mok, former television news anchor Jo Ngai, veteran journalist Vincent Wong, RoadShow Chief Operating Officer Thomas Lo, Hong Kong Blind Union President Chong Chan-yau, wheelchair fencer Yu Chui-yee, parent-child relationship expert Blanche Tang, raconteur Joyce Choi and former Hong Kong Observatory Director Lam Chiu-ying have also been noted contributors.

Many show business artists insist on reading every day despite their busy schedules too. Independent musician Eman Lam recommended L''rbre Des Possibles by Bernard Werber, which prompts reflections on the purpose of learning, and C AllStar member Kenny Chan recommended 7749: Forty-nine Exercises on Everyday Creativity by local lyricist Chow Yiu Fai, which encourages people to apply creativity in their everyday lives. Det Dik and RubberBand vocalist Miu Ho-cheung from the entertainment industry also took part (see appendix for list of guest book recommendations).

Anyone interested in helping disadvantaged children can watch and share the videos at www.facebook.com/shkpreadingclub/videos. The Read EVERYDAY campaign combines reading and charity, with different guests recommending a book and sharing their thoughts in each episode with the hope that they can get everyone into the habit of reading.

About the SHKP Reading Club

Sun Hung Kai Properties set up the SHKP Reading Club in late 2013 to consolidate its reading-related initiatives, and everyone is welcome to join for free. The Club publishes the regular free ReadIt and Read Monthly magazines and organizes cultural events like seminars with leading speakers and guided cultural tours to inspire more people to enjoy reading and make it a habit. Anyone interested can join at www.shkpreadingclub.com.

Read EVERYDAY guest book recommendations

Ep Guest Recommendation Reason for recommending
1 Daniel Wai-Chung Chong,
YATA Managing Director
I Am The Boss of Kumamon Young people can learn from the story of Kumamon, transforming risks into opportunities with creativity.
2 Thomas Lo,
RoadShow Chief Operating Officer
Sketches of A Cottager The book brings a feeling of tranquility and well-being, reaching new levels though simple words.
3 Louie Hung Tak Lobo,
HKBU Department of Physical Education Associate Professor
One Hundred Thousand Whys Readers can learn about the rapid development of science by comparing the old and new versions of One Hundred Thousand Whys to understand how the world has changed.
4 Eman Lam,
Independent musician
L'Arbre Des Possibles The author explores the relationship between human and fate and review the purpose of learning.
5 Chong Chan Yau,
Hong Kong Blind Union President
The Beauty of Hong Kong: All About Trailwalker It tells how a team organizes Trailwalker events and teaches people to appreciate the beauty in life.
6 Chan Hung,
Principal Chan Free Tutorial World founder
Teacher Wandering at Night This autobiographical story tells how the author saved street teens from decadence and steered them towards a fulfilling life over the years.
7 Mok Shu Kam Tony,
CUHK Department of Clinical Oncology Professor
Believe in Yourself It is an account of the author’s experience in different places, allowing readers to enjoy a backpacker’s life through words.
8 Kenny Chan,
Member of C Allstar
7749: Forty-nine Exercises on Everyday Creativity Readers can do different creative exercises to add fun to life.
9 Blanche Tang,
Parent-child relationship expert
One Child A story of teaching a difficult child, stressing the importance of love and patience in parenting.
10 Det Dik,
Singer
Good Luck It records successful people’s understanding about luck through ups and downs, teaching readers to ‘create’ their own luck.
11 Leung Kee Cheong,
Fresh Fish Traders’ School Principal
Under Pressure: Rescuing our children from the culture of hyper-parenting The statistics in this book illustrate the importance of games for children and remind parents that they should not be overly educated at a young age.
12 Yu Chui Yee,
Wheelchair fencer
Tuesdays with Morrie It discusses death without sorrow, encouraging people to enjoy life and treasure their loved ones.
13 Vincent Wong,
Senior journalist
A Theory of Everything The book describes profound theories in simple language, explaining the theory of everything in four levels.
14 Jo Ngai,
Former television news anchor
Laskar Pelangi (The Rainbow Troops) An encouraging story that evokes laughter and tears, bringing positive energy spurring everyone to fight for their dreams.
15 Miu Ho-cheung,
RubberBand vocalist
Das Ende der Einsamkeit It tells of how Latin America stepped out of desolation and delivers positive messages.
16 Joyce Choi,
Raconteur
Changes of Hong Kong in a Hundred Years The book illustrates changes to the geography of Hong Kong with an app offering 3D effects on local landmarks to pique young readers’ interest.
17 Lam Chiu Ying,
Hong Kong Observatory former Director
The Urge of Capital:  the Root Cause of the World's Deep Contradictions The author uses a systematic, holistic approach to illustrate how the ‘urge of capital’ created the world we know today and how it affects our everyday lives.
18 Vincent Tsui,
Noted expert in marketing and branding
Side-effects It contains many examples of copywriting by Li Xin-pin for Eslite Bookstore’s advertising campaigns.