SHKP Read to Dream 2014 takes over 1,000 underprivileged children to the Hong Kong Book Fair

17 Jul 2014


SHKP Reading Club's first appearance at the Book Fair supports disabled artist Results announcement of School Children Reading survey

Through a range of diversified activities, Sun Hung Kai Properties Limited (SHKP) devotes a great deal of effort to create an interesting and happy reading experience for people of different ages, and continually encourages the public to enjoy reading. Established in late 2013, the SHKP Reading Club (the 'Club') further sought to promote reading culture by making its first appearance at the Hong Kong Book Fair, supporting the publishing of a first book by an artist with a disability, as well as sponsoring a total of 10 Children and Youth Reading Series seminars. Moreover, in order to further encourage children to adopt reading habits, SHKP is organizing its 7th Read to Dream programme, which includes sponsoring underprivileged children to visit the Book Fair and giving them book allowances, VIP sharing, and creative workshops hosted by the winners of the Young Writers' Debut Competition. This year, St James' Settlement conducted a School Children Reading Survey and announced the results during the opening ceremony.


Theme of this year's Read to Dream: Happy Reading

The Read to Dream programme has been organized for seven consecutive years by the SHKP, St James' Settlement, the Hong Kong Trade Development Council and the Partnership Fund for the Disadvantaged under a theme of 'Happy Reading'. This year, SHKP took nearly 1,200 underprivileged children to the Hong Kong Book Fair and gave them book allowances. The children were also able to participate in a VIP sharing activity as well as creative workshops hosted by the winners of Young Writers' Debut Competition. This helped what their appetite for the experience of reading and the creative process.

The opening ceremony was held on the first day (16th July) of the Hong Kong Book Fair. At the ceremony, SHKP Executive Director and Chief Financial Officer Patrick K W Chan, St. James' Settlement Chief Executive Officer Cynthia Luk Ho Kam-wan, Hong Kong Trade Development Council Assistant Executive Director Clare Wong, Fresh Fish Traders' School principal Leung Kee-cheong and celebrity parents Claire Yiu and Thomas Lam Cho Fai attended as honourable guests. During the entire event, nearly 100 SHKP volunteers will accompany children to the Book Fair. The participants range from eight to 15 and are from Tin Shui Wai, Tuen Mun, Kwai Tsing, Wong Tai Sin, Sheung Shui, Sham Shui Po and Kwun Tong. Nearly 70% will be visiting the Book Fair for the first time. Transportation and meals will be provided.

Survey on Children's Reading Habits

To further understand children's reading habits, the SHKP Reading Club and St. James Settlement conducted an open-ended survey with nearly 900 grassroots children on their reading habits to help shed light on ways to promote a greater local reading culture. The findings indicated that 'too busy with homework' (36.83%), 'other entertainment or activities' (23.67%) and 'lack of money to buy extracurricular reading materials' (21.74%) were the main challenges these children faced when it comes to pursuing reading. By contrast, some children believed that 'having the chance to join reading-related activities' (23.64%) and 'books donation/cash allowance to buy their favorite books' (22.4%) were ways that could help them read more.

SHKP Executive Director and Chief Financial Officer Patrick K W Chan said: "SHKP Read to Dream is one of the flagship schemes organized by the Club, which has launched a host of diversified activities to encourage students to enjoy a happy reading journey and to boost reading pleasure among children to broaden their horizons. Coming from the commercial sector, we encourage different sectors to gather their resources and networks to help further promote reading culture among different sectors of our community."

In addition, during the SHKP Read to Dream VIP sharing session, SHKP Executive Director and Chief Financial Officer Patrick K W Chan, scenarist-director Heiward Mak Hei-Yan, Hong Kong fencing player Yu Chui Yee and Media Veteran Ryan Lau shared with the students how their life experiences and reading habits helped them achieve success. They also encouraged children to expand their horizons and chase their dreams.

SHKP Reading Club joined the Hong Kong Book Fair for the first time this year and supported disabled artist Apple Tong for the debut of her graphic book The Smile of Silent Angel. Apple joined the Club last year and is an active member. She used 'Happy Reading' as the theme for her design to encourage people to discover the joy in reading. During the Book Fair, Apple will hold an autograph session and a new book release presentation to help spread positive energy. Apple Tong was diagnosed with a congenital hearing disorder when she was one year old. She studied design and is now a picture book artist and product designer.

About the SHKP Reading Club

SHKP set up the SHKP Reading Club in late 2013 to consolidate its reading-related initiatives. All book lovers are welcome to join the Club. SHKP Reading Club is endorsed by celebrities from all walks of life. The Club publishes two free regular magazines on reading, ReadIt and Read Monthly, organizes seminars with leading speakers from different cultural realms, reading and writing camps, guided cultural tours to inspire more people to enjoy reading and make it a habit.

About St James' Settlement

St James' Settlement is a multi social service agency established over 60 years ago. It provides comprehensive services to meet the community's diverse needs and promotes self-reliance for a socially integrated, harmonious society. Its target groups include children, teenagers, families, homeless people, mentally-challenged people and the elderly.

About the Hong Kong Trade Development Council

A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organizes trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com
SHKP Read to Dream 2014 takes over 1,000 underprivileged children to the Hong Kong Book Fair

17 Jul 2014





SHKP Reading Club's first appearance at the Book Fair supports disabled artist Results announcement of School Children Reading survey

Through a range of diversified activities, Sun Hung Kai Properties Limited (SHKP) devotes a great deal of effort to create an interesting and happy reading experience for people of different ages, and continually encourages the public to enjoy reading. Established in late 2013, the SHKP Reading Club (the 'Club') further sought to promote reading culture by making its first appearance at the Hong Kong Book Fair, supporting the publishing of a first book by an artist with a disability, as well as sponsoring a total of 10 Children and Youth Reading Series seminars. Moreover, in order to further encourage children to adopt reading habits, SHKP is organizing its 7th Read to Dream programme, which includes sponsoring underprivileged children to visit the Book Fair and giving them book allowances, VIP sharing, and creative workshops hosted by the winners of the Young Writers' Debut Competition. This year, St James' Settlement conducted a School Children Reading Survey and announced the results during the opening ceremony.


Theme of this year's Read to Dream: Happy Reading

The Read to Dream programme has been organized for seven consecutive years by the SHKP, St James' Settlement, the Hong Kong Trade Development Council and the Partnership Fund for the Disadvantaged under a theme of 'Happy Reading'. This year, SHKP took nearly 1,200 underprivileged children to the Hong Kong Book Fair and gave them book allowances. The children were also able to participate in a VIP sharing activity as well as creative workshops hosted by the winners of Young Writers' Debut Competition. This helped what their appetite for the experience of reading and the creative process.

The opening ceremony was held on the first day (16th July) of the Hong Kong Book Fair. At the ceremony, SHKP Executive Director and Chief Financial Officer Patrick K W Chan, St. James' Settlement Chief Executive Officer Cynthia Luk Ho Kam-wan, Hong Kong Trade Development Council Assistant Executive Director Clare Wong, Fresh Fish Traders' School principal Leung Kee-cheong and celebrity parents Claire Yiu and Thomas Lam Cho Fai attended as honourable guests. During the entire event, nearly 100 SHKP volunteers will accompany children to the Book Fair. The participants range from eight to 15 and are from Tin Shui Wai, Tuen Mun, Kwai Tsing, Wong Tai Sin, Sheung Shui, Sham Shui Po and Kwun Tong. Nearly 70% will be visiting the Book Fair for the first time. Transportation and meals will be provided.

Survey on Children's Reading Habits

To further understand children's reading habits, the SHKP Reading Club and St. James Settlement conducted an open-ended survey with nearly 900 grassroots children on their reading habits to help shed light on ways to promote a greater local reading culture. The findings indicated that 'too busy with homework' (36.83%), 'other entertainment or activities' (23.67%) and 'lack of money to buy extracurricular reading materials' (21.74%) were the main challenges these children faced when it comes to pursuing reading. By contrast, some children believed that 'having the chance to join reading-related activities' (23.64%) and 'books donation/cash allowance to buy their favorite books' (22.4%) were ways that could help them read more.

SHKP Executive Director and Chief Financial Officer Patrick K W Chan said: "SHKP Read to Dream is one of the flagship schemes organized by the Club, which has launched a host of diversified activities to encourage students to enjoy a happy reading journey and to boost reading pleasure among children to broaden their horizons. Coming from the commercial sector, we encourage different sectors to gather their resources and networks to help further promote reading culture among different sectors of our community."

In addition, during the SHKP Read to Dream VIP sharing session, SHKP Executive Director and Chief Financial Officer Patrick K W Chan, scenarist-director Heiward Mak Hei-Yan, Hong Kong fencing player Yu Chui Yee and Media Veteran Ryan Lau shared with the students how their life experiences and reading habits helped them achieve success. They also encouraged children to expand their horizons and chase their dreams.

SHKP Reading Club joined the Hong Kong Book Fair for the first time this year and supported disabled artist Apple Tong for the debut of her graphic book The Smile of Silent Angel. Apple joined the Club last year and is an active member. She used 'Happy Reading' as the theme for her design to encourage people to discover the joy in reading. During the Book Fair, Apple will hold an autograph session and a new book release presentation to help spread positive energy. Apple Tong was diagnosed with a congenital hearing disorder when she was one year old. She studied design and is now a picture book artist and product designer.

About the SHKP Reading Club

SHKP set up the SHKP Reading Club in late 2013 to consolidate its reading-related initiatives. All book lovers are welcome to join the Club. SHKP Reading Club is endorsed by celebrities from all walks of life. The Club publishes two free regular magazines on reading, ReadIt and Read Monthly, organizes seminars with leading speakers from different cultural realms, reading and writing camps, guided cultural tours to inspire more people to enjoy reading and make it a habit.

About St James' Settlement

St James' Settlement is a multi social service agency established over 60 years ago. It provides comprehensive services to meet the community's diverse needs and promotes self-reliance for a socially integrated, harmonious society. Its target groups include children, teenagers, families, homeless people, mentally-challenged people and the elderly.

About the Hong Kong Trade Development Council

A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organizes trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com