SHKP Reading Club First Anniversary
Five Community Campaigns Promote Pleasure of Reading
Guests from Hong Kong, Taiwan and Korea Talk about Reading Culture


11 Dec 2014


The SHKP Reading Club set up by Sun Hung Kai Properties Limited (SHKP) celebrated its first anniversary today (11 December) and announced five community campaigns for different stakeholders.  It also held a Reading in the Macrosm forum where guests of various nationalities spoke about unique reading cultures and habits in different parts of the world.  Present was SHKP’s Executive Director and Deputy Managing Director Mike Wong and representatives of the NGO partners in the Club’s new community campaigns: non-profit volunteers AFS Intercultural Exchanges Hong Kong Executive Director Hung Truong, Hong Kong Aided Primary School Heads Association Chairman Leung Siu Tong, Hong Kong Society for the Aged Chairman Kim Mak, World Green Organization CEO William Yu and Walk in Hong Kong Founder Paul Chan.


SHKP’s Executive Director and Deputy Managing Director Mike Wong said: “The Club offers a chance for people to discuss what they like about reading and it inspires people to explore new realms of literature.  The Club is planning a series of new campaigns next year to promote the Hong Kong reading culture and encourage people to enjoy reading.  Different elements will include book recycling, a creative reading activity reward scheme, cultural exchanges, guided tours and more.  The campaigns will be directed at different segments of society including local students, youths, the elderly, the underprivileged and the general public.”  The Club has organised different activities in the past 12 months, benefitting over 15,000 people.  They included seminars, Young Writers’ Debut Competitions, ‘A Letter to My Family’ SHKP Book Review Competition, Read to Dream and a Reading and Writing Camp.  The Club additionally conducts SHKP Reading Index surveys on local reading habits and distributes the free Read Monthly and ReadIt magazines for Club members and the public.


The Club will further promote happy reading among the underprivileged, students, youngsters, the elderly and the general public with 2015 campaigns “Explore the World” (aimed at local, European and American teens), “Read and Share” (for primary students), “Let’s Read, Elderly”, “Recycle your Read” (aimed at the general public) and “Read through Hong Kong” cultural guided tour (for the underprivileged).


The Reading in the Macrosm forum guests included Taiwanese author Chang Tieh-chih, Hong Kong Polytechnic University Korean Teaching Fellow Hannah Han and veteran media Vincent Wong talking about unique, interesting reading cultures and their origins, and fostered thoughtful reflection on Hong Kong reading today. Hannah pointed out that the reading culture in Korea has improved a lot since last year, with each local citizen reading approximately 7.6 books a year on average. The reading habit in Korea is greatly affected by TV series, such as, "Dae Jang Geum" which spring up a wave of reading history books. The South Korean government has established a Reading Culture Promotion Plan, provide funding for the establishment of book clubs in different companies and setup of children's libraries. Chang said that there are increasing numbers of independent bookstores in Taiwan under the financial support of the government. With different personality, independent bookstore owners always bring a different taste in reading. Organizing different activities in bookstores also helps promote exchange of multi-cultural reading experiences. Comparatively, Chang believed that Hong Kong has done a better job in launching reading publications than Taiwan. In addition to Read Monthly and ReadIt magazines, a number of media has a book review column. Finally, both guests provided book recommendations to Hongkongers.


About the SHKP Reading Club


SHKP set up the SHKP Reading Club in late 2013 to consolidate its reading-related initiatives.  Everyone is welcome to join for free and explore reading together.  It publishes the free ReadIt and Read Monthly magazines, organizes seminars with leading speakers from different cultural spheres, and stages reading and writing camps and guided cultural tours to inspire more people to start a happy reading habit.

SHKP Reading Club First Anniversary
Five Community Campaigns Promote Pleasure of Reading
Guests from Hong Kong, Taiwan and Korea Talk about Reading Culture


11 Dec 2014



The SHKP Reading Club set up by Sun Hung Kai Properties Limited (SHKP) celebrated its first anniversary today (11 December) and announced five community campaigns for different stakeholders.  It also held a Reading in the Macrosm forum where guests of various nationalities spoke about unique reading cultures and habits in different parts of the world.  Present was SHKP’s Executive Director and Deputy Managing Director Mike Wong and representatives of the NGO partners in the Club’s new community campaigns: non-profit volunteers AFS Intercultural Exchanges Hong Kong Executive Director Hung Truong, Hong Kong Aided Primary School Heads Association Chairman Leung Siu Tong, Hong Kong Society for the Aged Chairman Kim Mak, World Green Organization CEO William Yu and Walk in Hong Kong Founder Paul Chan.


SHKP’s Executive Director and Deputy Managing Director Mike Wong said: “The Club offers a chance for people to discuss what they like about reading and it inspires people to explore new realms of literature.  The Club is planning a series of new campaigns next year to promote the Hong Kong reading culture and encourage people to enjoy reading.  Different elements will include book recycling, a creative reading activity reward scheme, cultural exchanges, guided tours and more.  The campaigns will be directed at different segments of society including local students, youths, the elderly, the underprivileged and the general public.”  The Club has organised different activities in the past 12 months, benefitting over 15,000 people.  They included seminars, Young Writers’ Debut Competitions, ‘A Letter to My Family’ SHKP Book Review Competition, Read to Dream and a Reading and Writing Camp.  The Club additionally conducts SHKP Reading Index surveys on local reading habits and distributes the free Read Monthly and ReadIt magazines for Club members and the public.


The Club will further promote happy reading among the underprivileged, students, youngsters, the elderly and the general public with 2015 campaigns “Explore the World” (aimed at local, European and American teens), “Read and Share” (for primary students), “Let’s Read, Elderly”, “Recycle your Read” (aimed at the general public) and “Read through Hong Kong” cultural guided tour (for the underprivileged).


The Reading in the Macrosm forum guests included Taiwanese author Chang Tieh-chih, Hong Kong Polytechnic University Korean Teaching Fellow Hannah Han and veteran media Vincent Wong talking about unique, interesting reading cultures and their origins, and fostered thoughtful reflection on Hong Kong reading today. Hannah pointed out that the reading culture in Korea has improved a lot since last year, with each local citizen reading approximately 7.6 books a year on average. The reading habit in Korea is greatly affected by TV series, such as, "Dae Jang Geum" which spring up a wave of reading history books. The South Korean government has established a Reading Culture Promotion Plan, provide funding for the establishment of book clubs in different companies and setup of children's libraries. Chang said that there are increasing numbers of independent bookstores in Taiwan under the financial support of the government. With different personality, independent bookstore owners always bring a different taste in reading. Organizing different activities in bookstores also helps promote exchange of multi-cultural reading experiences. Comparatively, Chang believed that Hong Kong has done a better job in launching reading publications than Taiwan. In addition to Read Monthly and ReadIt magazines, a number of media has a book review column. Finally, both guests provided book recommendations to Hongkongers.


About the SHKP Reading Club


SHKP set up the SHKP Reading Club in late 2013 to consolidate its reading-related initiatives.  Everyone is welcome to join for free and explore reading together.  It publishes the free ReadIt and Read Monthly magazines, organizes seminars with leading speakers from different cultural spheres, and stages reading and writing camps and guided cultural tours to inspire more people to start a happy reading habit.