Parents teaching by example - knowledge and self-enrichment through books SHKP Reading Club launches diversified activities to boost parent-child reading

07 Jul 2014


For the third consecutive year, Sun Hung Kai Properties Limited (SHKP) has conducted the SHKP Reading Index survey on Hong Kong people's reading habits as well as their views about reading and the overall reading culture. A press conference was held today (7 July) to announce the survey results. Among respondents with reading habits, the average number of books read over the past six months was 6.1, with approximately 5 hours each week spent on reading; an increase from the results of 2013. Moreover, these results indicate that respondents who enjoy reading often raise children who also love reading. This suggests that parents can help their children cultivate good reading habits by example, and show them how to discover the joys of reading.

SHKP Reading Club launches enriching Summer activities for children

SHKP Director of Corporate Communications Chris Liu said: "SHKP has always believed that reading can help people achieve fulfilling lives by advancing their knowledge. We are very pleased to see the index show that respondents read because they want to 'increase their knowledge'. This has reinforced SHKP's long-term commitment to the promotion of reading enjoyment. The study also suggests that parents are also taking pleasure in reading together with their children, and that younger respondents are more inclined than ever before to develop consistent reading habits. Given this scenario the SHKP Reading Club will be staging a series of diversified activities to promote reading culture pleasure among Hong Kong people."

From this Summer onwards, the SHKP Reading Club will plan a range of activities suitable for the whole family, including reading workshops for children and teenagers as well as cultural tours and creative camps in order to help bring about an 'edutaining' and fulfilling summer holiday for all. Other exciting events will include activities like recycling old books as well as authors' sharing workshops, all of which will encourage Hong Kong people to embrace reading as a method of exploring new fields of knowledge and self-enrichment.

SHKP commissioned Powersoft Consultancy, an affiliate of the Roundtable Institute and it its network, to conduct the third SHKP Reading Index survey between the 9th and 21st of May via telephone interviews with 1,000 randomly selected Hong Kong residents aged 15 and above. The survey has revealed results of the My Reading Index at 4.75 and the Index of Hong Kong Reading Culture at 4.51. Both figures are slightly lower than those from 2013, suggesting that respondents' current attitudes towards reading and the Index of Hong Kong Reading Culture are only fair. However, respondents with regular reading habits spent an average of 5 hours per week reading books with the average number of books read in last six months standing at 6.1, compared to 4.7 hours and 6 books in 2013 respectively. These results point toward an encouraging increase in terms of both time spent reading and the number of books read.

Parents who love reading raise children who similarly enjoy reading

With regards to parent-child reading, this year's findings showed that parents with children below the age of 12 spent an average of approximately 2.7 hours each week reading with their children during the last 6 months. The majority of parents purchased 'story books' (63.3%), 'literacy learning' (52.5%) and 'picture books' (42.4%). Meanwhile, their children's love for reading averaged 5.41, reflecting the respondents' attitudes towards their children's love for reading as being only fair. In addition, the findings suggest that the more respondents enjoyed reading, the more likely it was for their children to enjoy reading as well. This means that parent-child reading is an effective method to increase children's interest in reading; a passion that is most effectively cultivated while they are still very young.

Reading can 'increase knowledge', 'enjoyment of reading' and 'cultivate hobbies'

This year's findings also indicated that over half of the respondents read due to a desire to increase their knowledge (53.3%), while 48.2% and 43.7% respectively said that they read to kill time and for entertainment because they enjoy reading. The respondents with regular reading habits either read for leisure or because they enjoy practical books, such as 'novels/genre/literature' (51.7%), 'living' (40.7%) and 'psychology/Health/Medical' (39.5%). This shows that the majority of respondents generally prefer casual reading. For this reason, activities related to reading in relaxed and casual settings are believed to be more conducive to promoting a greater local reading culture.

Old books get a second chance - commercial sector can help promote reading culture

49.7% of respondents said that they would read more if they had more 'leisure/after work time'. This statistic was followed by their indication that they would read if they had access to a 'neighborhood library' (23%) or to 'free books from people' (15.7%). Most of the respondents who prefer to read printed books acquired their reading materials from the 'library' (70.6%), 'bookstore, news vendor, convenience store' (70.2%) or 'borrowed from friends or relatives' (31.2%). The findings also suggest that obtaining old books would significantly increase people's likelihood to read during their spare time. This tells us that various sectors of society should think about launching more activities related to the recycling of old books or initiate book donation drives.

In addition the survey's findings also show that respondents in general believe that the current level of promotion of reading activities and business sector's ability and responsibility to promote reading is only fair. The higher the respondents' attitudes towards local reading culture, the more likely they were to agree that it is essential for the commercial sector to help support overall local reading culture in Hong Kong.

About the SHKP Reading Club

SHKP set up the SHKP Reading Club in late 2013 to consolidate its reading-related initiatives. All book lovers are welcome to join the Club. SHKP Reading Club is endorsed by celebrities from all walks of life. The Club publishes two free regular magazines on reading, ReadIt and Read Monthly, organizes seminars with leading speakers from different cultural backgrounds, reading and writing camps, and guided cultural tours to help inspire more people to enjoy reading and make it a habit.

About Powersoft Consultancy

Powersoft Consultancy is an affiliate of the Roundtable Institute and its network. Their aim is to publicize methodology and analysis of social science research in daily practice. They provide innovative ideas and tailored solutions to address the different needs of clients. Powersoft's team boasts diverse and extensive social science research backgrounds, combined with experience gained over many years since its founding. The Powersoft Way® research method is patented with the Intellectual Property Department of the HKSAR Government.
Parents teaching by example - knowledge and self-enrichment through books SHKP Reading Club launches diversified activities to boost parent-child reading

07 Jul 2014



For the third consecutive year, Sun Hung Kai Properties Limited (SHKP) has conducted the SHKP Reading Index survey on Hong Kong people's reading habits as well as their views about reading and the overall reading culture. A press conference was held today (7 July) to announce the survey results. Among respondents with reading habits, the average number of books read over the past six months was 6.1, with approximately 5 hours each week spent on reading; an increase from the results of 2013. Moreover, these results indicate that respondents who enjoy reading often raise children who also love reading. This suggests that parents can help their children cultivate good reading habits by example, and show them how to discover the joys of reading.

SHKP Reading Club launches enriching Summer activities for children

SHKP Director of Corporate Communications Chris Liu said: "SHKP has always believed that reading can help people achieve fulfilling lives by advancing their knowledge. We are very pleased to see the index show that respondents read because they want to 'increase their knowledge'. This has reinforced SHKP's long-term commitment to the promotion of reading enjoyment. The study also suggests that parents are also taking pleasure in reading together with their children, and that younger respondents are more inclined than ever before to develop consistent reading habits. Given this scenario the SHKP Reading Club will be staging a series of diversified activities to promote reading culture pleasure among Hong Kong people."

From this Summer onwards, the SHKP Reading Club will plan a range of activities suitable for the whole family, including reading workshops for children and teenagers as well as cultural tours and creative camps in order to help bring about an 'edutaining' and fulfilling summer holiday for all. Other exciting events will include activities like recycling old books as well as authors' sharing workshops, all of which will encourage Hong Kong people to embrace reading as a method of exploring new fields of knowledge and self-enrichment.

SHKP commissioned Powersoft Consultancy, an affiliate of the Roundtable Institute and it its network, to conduct the third SHKP Reading Index survey between the 9th and 21st of May via telephone interviews with 1,000 randomly selected Hong Kong residents aged 15 and above. The survey has revealed results of the My Reading Index at 4.75 and the Index of Hong Kong Reading Culture at 4.51. Both figures are slightly lower than those from 2013, suggesting that respondents' current attitudes towards reading and the Index of Hong Kong Reading Culture are only fair. However, respondents with regular reading habits spent an average of 5 hours per week reading books with the average number of books read in last six months standing at 6.1, compared to 4.7 hours and 6 books in 2013 respectively. These results point toward an encouraging increase in terms of both time spent reading and the number of books read.

Parents who love reading raise children who similarly enjoy reading

With regards to parent-child reading, this year's findings showed that parents with children below the age of 12 spent an average of approximately 2.7 hours each week reading with their children during the last 6 months. The majority of parents purchased 'story books' (63.3%), 'literacy learning' (52.5%) and 'picture books' (42.4%). Meanwhile, their children's love for reading averaged 5.41, reflecting the respondents' attitudes towards their children's love for reading as being only fair. In addition, the findings suggest that the more respondents enjoyed reading, the more likely it was for their children to enjoy reading as well. This means that parent-child reading is an effective method to increase children's interest in reading; a passion that is most effectively cultivated while they are still very young.

Reading can 'increase knowledge', 'enjoyment of reading' and 'cultivate hobbies'

This year's findings also indicated that over half of the respondents read due to a desire to increase their knowledge (53.3%), while 48.2% and 43.7% respectively said that they read to kill time and for entertainment because they enjoy reading. The respondents with regular reading habits either read for leisure or because they enjoy practical books, such as 'novels/genre/literature' (51.7%), 'living' (40.7%) and 'psychology/Health/Medical' (39.5%). This shows that the majority of respondents generally prefer casual reading. For this reason, activities related to reading in relaxed and casual settings are believed to be more conducive to promoting a greater local reading culture.

Old books get a second chance - commercial sector can help promote reading culture

49.7% of respondents said that they would read more if they had more 'leisure/after work time'. This statistic was followed by their indication that they would read if they had access to a 'neighborhood library' (23%) or to 'free books from people' (15.7%). Most of the respondents who prefer to read printed books acquired their reading materials from the 'library' (70.6%), 'bookstore, news vendor, convenience store' (70.2%) or 'borrowed from friends or relatives' (31.2%). The findings also suggest that obtaining old books would significantly increase people's likelihood to read during their spare time. This tells us that various sectors of society should think about launching more activities related to the recycling of old books or initiate book donation drives.

In addition the survey's findings also show that respondents in general believe that the current level of promotion of reading activities and business sector's ability and responsibility to promote reading is only fair. The higher the respondents' attitudes towards local reading culture, the more likely they were to agree that it is essential for the commercial sector to help support overall local reading culture in Hong Kong.

About the SHKP Reading Club

SHKP set up the SHKP Reading Club in late 2013 to consolidate its reading-related initiatives. All book lovers are welcome to join the Club. SHKP Reading Club is endorsed by celebrities from all walks of life. The Club publishes two free regular magazines on reading, ReadIt and Read Monthly, organizes seminars with leading speakers from different cultural backgrounds, reading and writing camps, and guided cultural tours to help inspire more people to enjoy reading and make it a habit.

About Powersoft Consultancy

Powersoft Consultancy is an affiliate of the Roundtable Institute and its network. Their aim is to publicize methodology and analysis of social science research in daily practice. They provide innovative ideas and tailored solutions to address the different needs of clients. Powersoft's team boasts diverse and extensive social science research backgrounds, combined with experience gained over many years since its founding. The Powersoft Way® research method is patented with the Intellectual Property Department of the HKSAR Government.