SHKP presents Pure Land: Inside the Mogao Grottoes at Dunhuang exhibition to promote cultural heritag

25 Jun 2013


Sun Hung Kai Properties (SHKP) is promoting reading and holistic development with a series of activities to complement the Hong Kong Book Fair this summer. There will be the SHKP Fun Reading Summer campaign featuring cultural talks, and the developer is also sponsoring the Pure Land: Inside the Mogao Grottoes at Dunhuang exhibition – a major event at the book fair promoting knowledge and cultural heritage from a different perspective.


Pure Land: Inside the Mogao Grottoes at Dunhuang is a 3D exhibition produced by Applied Laboratory for Interactive Visualization and Embodiment of City University of Hong Kong, the Dunhuang Academy China and the Friends of Dunhuang Hong Kong. It took 30 experts six months to capture 7,000-plus high-resolution images of the Mogao Caves in Dunhuang with laser-scanning technology. The exhibition immerses visitors in a 360-degree projection theatre that gives a virtual experience of being inside Cave 220 and seeing a full-scale Eastern Pure Land mural on the north wall.


SHKP Executive Director and Chief Financial Officer Patrick K W Chan said: “The Mogao Caves were placed on the World Heritage List in 1978 and are regarded as one of the most significant cultural discoveries of the 20th century. Human beings are just custodians of history and should pass experience and wisdom from one generation to the next, and we are honoured to contribute to preserving history and culture. This exhibition involved students from a local university with major in creative media and we are delighted to support young people in pursuit of a career in the creative field.”


SHKP is also one of the co-organizers of Cultural July as a prelude to the Hong Kong Book Fair 2013. It will start with the Fun Reading Summer campaign in SHKP malls in late June, with 20 talks by noted writers and a number of exhibitions. The findings of the 2013 SHKP Reading Index survey of Hong Kong people’s reading habit will also be announced and there will be other activities to promote reading in the community. Seewww.hkbookfair.com/culturaljuly for details.


Mr Chan went on to say: “Reading is an important way to gain knowledge and expand horizons. SHKP has promoted lifelong learning for years and we have an array of activities in store to encourage reading and make it part of people’s daily lives.”


The Hong Kong Book Fair will also see winners of the fourth Young Writers’ Debut Competition by SHKP and Joint Publishing make their debut and talk about the creative process with the public.

SHKP presents Pure Land: Inside the Mogao Grottoes at Dunhuang exhibition to promote cultural heritag

25 Jun 2013





Sun Hung Kai Properties (SHKP) is promoting reading and holistic development with a series of activities to complement the Hong Kong Book Fair this summer. There will be the SHKP Fun Reading Summer campaign featuring cultural talks, and the developer is also sponsoring the Pure Land: Inside the Mogao Grottoes at Dunhuang exhibition – a major event at the book fair promoting knowledge and cultural heritage from a different perspective.


Pure Land: Inside the Mogao Grottoes at Dunhuang is a 3D exhibition produced by Applied Laboratory for Interactive Visualization and Embodiment of City University of Hong Kong, the Dunhuang Academy China and the Friends of Dunhuang Hong Kong. It took 30 experts six months to capture 7,000-plus high-resolution images of the Mogao Caves in Dunhuang with laser-scanning technology. The exhibition immerses visitors in a 360-degree projection theatre that gives a virtual experience of being inside Cave 220 and seeing a full-scale Eastern Pure Land mural on the north wall.


SHKP Executive Director and Chief Financial Officer Patrick K W Chan said: “The Mogao Caves were placed on the World Heritage List in 1978 and are regarded as one of the most significant cultural discoveries of the 20th century. Human beings are just custodians of history and should pass experience and wisdom from one generation to the next, and we are honoured to contribute to preserving history and culture. This exhibition involved students from a local university with major in creative media and we are delighted to support young people in pursuit of a career in the creative field.”


SHKP is also one of the co-organizers of Cultural July as a prelude to the Hong Kong Book Fair 2013. It will start with the Fun Reading Summer campaign in SHKP malls in late June, with 20 talks by noted writers and a number of exhibitions. The findings of the 2013 SHKP Reading Index survey of Hong Kong people’s reading habit will also be announced and there will be other activities to promote reading in the community. Seewww.hkbookfair.com/culturaljuly for details.


Mr Chan went on to say: “Reading is an important way to gain knowledge and expand horizons. SHKP has promoted lifelong learning for years and we have an array of activities in store to encourage reading and make it part of people’s daily lives.”


The Hong Kong Book Fair will also see winners of the fourth Young Writers’ Debut Competition by SHKP and Joint Publishing make their debut and talk about the creative process with the public.